Walk to happinessCOLLECTION SS22
‘Making a good pair of trousers’ has always been the basic principle Atelier Noterman and mother company Novavo live by. But don’t be fooled: this motto isn’t as simple as it seems. Because, how do you define ‘good’? Good quality material, good fit, on-trend shape, a fun detail… this is what consumers expect and what we make happen, thanks to our expertise and our drive. However, there is so much more to a good pair of trousers. The way these trousers are produced is just as important. We know how, where and by whom our trousers are made.
Indigo is that emblematic colour of denim, that colour we all love. Unfortunately, it is indeed this dyeing process that can be very harmful to the environment, since the colour is the result of a chemical process using polyvinyl alcohol. In the case of Detox Denim this harmful PVA is replaced by Chitosan, a bio-degradable alternative made from the exoskeleton of crustaceans. Chitosan is 100% natural and non-toxic, limiting water usage, water pollution and energy usage.